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Do I need to charge VAT (moms) on my Product Listings?

Learn when to charge VAT or sales tax on Ribbn and how pricing adjusts automatically at checkout.

Charge VAT on a Product — How it works

Purpose

This toggle helps sellers indicate whether a product is subject to taxation (such as VAT, Sales Tax, etc.). It ensures that tax regulations are met automatically, based on where the customer is located when they check out.

🔘 Toggle Options:

  • YES (Taxable): You will charge tax on the product.

  • NO (Non-taxable): No tax is added at checkout.

If you’re unsure whether your item should include VAT, check with a local tax authority or accountant.


💰 How to Set the Listing Price When Tax is Charged

If you toggle NO: 

  • The amount you set in Listing Price is the final amount that will show for everyone. 

If you toggle YES:

  • You must input the Listing Price excluding tax.

  • Ribbn will automatically add the correct VAT or sales tax based on the customer's country.

📌 Example (Sweden with 25% VAT):

  • Your desired final price: 100 SEK

  • Required Listing Price: 80 SEK

  • Why? Because 80 + 25% VAT = 100 SEK → 80 x 1.25 = 100

This ensures your item shows up as 100 SEK only when tax applies.


🌍 Customer Location = Tax Behavior

Tax calculation is location-dependent and dynamic:

  • US-based customer (no VAT): Customer sees and pays 80 SEK (equivalent to ~8 USD)

  • Sweden-based customer (25% VAT): Customer sees and pays 100 SEK

Ribbn handles this logic automatically, including:

  • Applying/removing VAT or other tax types

  • Calculating tax percentages

  • Displaying the correct price

You only need to decide whether the product is taxable or not.

🧠 Smart Behind-the-Scenes Handling

The system:

  • Detects customer location

  • Applies local tax rules

  • Shows final price with or without tax

  • Requires no manual intervention from the seller after setting tax toggle


To summarize: 

  • Set YES if the product is taxable (e.g., in the EU).

  • Enter the base price before VAT.

  • Ribbn will automatically:

    • Add appropriate VAT based on the customer’s location

    • Adjust the displayed price at checkout

  • No need to manually manage tax rates per country.